Perkins: LIFE’S SWEETER HERE

Perkins wanted to introduce a more impactful visual identity for their limited time offer of pancake flips. With Perkins being a classic nostalgic brand, we wanted to carry that idea forward in a tasteful modernized way. Introducing new typefaces and a refined color palette, this nostalgic direction created a eye catching visual that helped Perkins bring more to the table when face to face with competition. All new visuals, exciting new copywriting, good enough to get your stomach growling.