tampa bay lightning

With the Lightning, I developed scalable visual systems and brand extensions for seasonal campaigns, special activations, and limited-edition initiatives, helping bring the brand to life across a variety of touchpoints. I led the creative development of more than 10 multi-platform campaigns each year, concepting and executing work across digital, social, experiential, email, merchandise, and in-arena channels. I regularly presented creative concepts and strategic rationale to stakeholders, collaborating with cross-functional teams to align vision and execution. Beyond campaign work, I also contributed to city-wide activations, environmental graphics, and fan-facing experiences across more than 20 events, creating opportunities for audiences to engage with the brand in meaningful ways.