PERKINS
Since 1957, Perkins has been a classic in the American restaurant biz. Today, Perkins is known best for being a fond childhood memory, or an after church gathering. It was time for change.
With this in mind, I was able to help rebrand Perkins into an exciting new innovative brand for a wide range of audiences. Starting with a logo refresh followed by a complete brand overhaul, but of course, the green stays.
To showcase these changes, a new flagship store and menu launched in Orlando, FL in March of 2025. This features all things reimagined for the Perkins brand, where I had a major influence in final outcome.
MAGUIRE was responsible for
Art Direction
Visual Identity
Brand Application
Copywriting
With a new brand & visual identity, a full brand book was essential.
A large percentage of the brand application was applied through in store POP.
The new Perkins flagship store, a representation of the Perkins brand moving forward.
New identity paired with a new flagship store required a new menu from scratch.
Content created overseen by Creative Director Ben Requena. Perkins logo created by Peter Sather.*