ALDI REBRAND CONCEPT

If the minds at ALDI approached me to give them a new identity, here is how I would tackle it. I would give them a modernized logo, all while keeping the signature “letter a” that they have held close to their heart since day one. Giving them a modernized look, more approachable marketing, and a stronger message would increase approachability and showcase ALDI’s goal of being friendly to all.